May 17th, 2007. Advertisement on the main page of cavalier computers’ web site:

Same computer at Sony’s store:

Cavalier Computers sells it for $1349. Sony sells the same thing for ($1399-$100 = ) $1299. Why should I buy from Cavalier Computers? Every time I compare their prices with other stores, I find that they sell higher. The upshot of all this is that far from being a student-friendly shop, Cavalier Computers is taking advantage of its position to extract a premium from the students’ pockets.

Thanks, Cavalier Computers!!!