Daily Archives: June 7, 2009

Dear Cessna: Correlation is not Causation

Cessna has put out a piece of propaganda containing this gem:

Study after study shows companies operating business aircraft outperform competitors that don’t.

The implication is: buy a business aircraft for your company and you’ll outperform your competitors. Dear Cessna, is this really the logic you want to espouse? Has it occurred to you that maybe causality runs opposite to what you imply? Could it be that companies which are successful due to other factors are enough money to spend it on planes and on frivolous purchases? Does this seem possible? Maybe?

Yeaaahhh, I thought so.